It’s not just cars that are on the roads these days. That’s why ŠKODA, a carmaker which took root more than 120 years ago as a tiny two-man bicycle workshop, has decided to launch a safety campaign to cultivate good road relations between cyclists and motorists.
The campaign’s end goal is to raise awareness and bring the two groups closer together under the umbrella motto of “Stay on the Safe Side”. Employing multiple interactive formats, the campaign communicates and draws attention to the most prevalent bad habits in road behaviour, along with common hazards and mistakes, and explains how to prevent them and work together to solve them.
This campaign dedicated to safety is a natural outcome of ŠKODA’s constant efforts to hone its own products in terms of safety – each existing model boasts a 5-star rating in Euro NCAP tests. On top of that, ŠKODA regularly introduces electronic safety features in its lower-end cars, one case in point being the recent launch of the ŠKODA SCALA, which has been fitted with Side Assist to monitor drivers’ blind spots, together with adaptive cruise control and a lane assist system.
HERE for more information and to check out the campaigns action video’s, shot
with the help of professional stuntmen.