SKODA is the Official Partner of the TOUR DE FRANCE for the 15th Time

ŠKODA AUTO is deploying a total of 250 organization and accompanying vehicles to this year’s Tour de France. The company has been supporting the world-famous cycling race since 2004, and this year marks the 15th time that ŠKODA AUTO will be the official partner and vehicle partner.

During the race, ŠKODA’s logo will also be featured on the Green Jersey; the company is sponsoring the jersey for the best sprinter for the fourth consecutive time. Fans can encounter the car manufacturer’s vehicles along the track or on the TV for considerably longer. The traditional Czech brand has supported the cycling event as the official partner and vehicle partner since 2004. This year marks the 15th occasion, and the company will be sending a total of 250 organization and accompanying vehicles to this year’s tour through the Grande Nation.

In addition to the ŠKODA OCTAVIA, the fleet also includes the two SUV models ŠKODA KODIAQ and ŠKODA KAROQ as well as the ŠKODA SUPERB. The ŠKODA SUPERB will be at the front again as the most important vehicle throughout the tour.

ŠKODA campaign 'Always there for those who ride':

Win a VIP trip to the Tour Just in time for the start of the cycling highlight, ŠKODA's new 360-degree campaign, ‘Always there for those who ride’, is gaining momentum. The ŠKODA competition is featured prominently on the company’s own website “WeLoveCycling.com”, as well as on their social media channels including Facebook, YouTube and Instagram. All passionate cycling fans can find out about the world's biggest cycling race at www.welovecycling.com, where an exclusive VIP trip to the Tour de France is also up for grabs.

ŠKODA is the exclusive partner of the Tour de France App, which offers cycling fans interesting statistics, results and exciting background stories. The 'Tour de France App' is available for Android and iOS.

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