The Tastemaker programme which supports the INFINITI partnership with the Michelin Restaurant Guide, Great Britain and Ireland, has collected an award for its social media campaign.
Titled ‘Best Automotive Sector Social Media Strategy / Campaign’ the customer engagement agency TMW Unlimited, working on behalf of INFINITI, collected the trophy at a recent Social Media Buzz Awards ceremony.
Pierre Monchatre, Head of Media and Partnerships, said ‘The continuing INFINITI partnership with the Michelin Restaurant Guide allows us to explain our passion for design and artistry in conjunction with leading chef’s and restaurants around the UK. The creativity provided by TMW gave us the ability to explain this more clearly to a wider audience through the social media platforms.”
Examples of the award winning campaign can be seen here –
The 2017 Tastemakers campaign
https://www.youtube.com/watch?v=tDFTymrbusM
The 2018 Tastemakers campaign
https://www.youtube.com/watch?v=RlYhjyHFi6Q
